The Proven Operating System for a Six-Figure Alterations Shop

At last, a system that makes your alterations business profitable, predictable, and worth more without working every hour.

Tired of those long hours, slim margins, and customers who only care about price?

Project Next Level gives you the exact step by step positioning, pricing, marketing and promotion strategies, templates and done for you tools I used to build and sell one of the UK’s top performing alterations shops for six figures.

See Everything Inside Project Next Level
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The Proven Operating System for a Six Figure Alterations Shop

At last, a system that makes your alterations business profitable, predictable, and worth more without working every hour.

Tired of those long hours, slim margins, and customers who only care about price?

 Project Next Level gives you the exact step by step positioning, pricing, marketing and promotion strategies, templates and done for you tools I used to build and sell one of the UK’s top performing alterations shops for six figures.

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Your Exclusive Blueprint for Dominating Your Local Market

Project Next Level isn't available to everyone. It's a private operating system for independent clothing alterations and repairs shop owners. To maintain the integrity of the strategies and the value for every member, we allow only one shop per area. Ensuring the powerful, localised marketing assets like the 50+ social media graphics and the proprietary marketing blueprints give you a unique, unbeatable advantage in your local market.

Why am I so confident this will work for you?

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I know these challenges because I’ve lived them. For ten years, I owned and ran a clothing alterations shop. I built it into the second busiest and most profitable in a 50 shop franchise network and eventually sold it for a six-figure sum.

I averaged over £1,000 in sales per day. My record sales day was £3,054. I didn’t give discounts and I worked in the shop 3 days a week at the end and that was only because I wanted to.

Before that, I spent nearly 30 years in the hotel industry with brands like IHG and Marriott, where I mastered customer service, pricing psychology and guarantees. Those lessons became the foundation of everything I applied in my shop — and now, everything inside Project Next Level.

This isn’t a business course. It’s the complete system I wish I’d had when I started.

“What’s inside PNL isn’t advice — it’s hard-earned experience from the UK high street.”

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Does this sound familiar

Does this sound familiar?

You work all hours running your shop, but the money doesn’t reflect the effort. Your price list is printed on an A4 sheet you’re hesitant to show (what if the competition is cheaper?). The back of the shop feels messy and disorganised, and you sometimes wonder what customers really think when they hand over their best garments.

Marketing feels a bit hit and miss. A few Facebook posts, the odd flyer and a reliance on word of mouth. Don’t get me wrong it’s enough to get by BUT …

You’re proud of the service you deliver. But deep down, you know your business could and should be delivering so much more.

Your price list feels more like a gamble than a growth tool.

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Now imagine this instead…

Your prices reflect the quality of your work, and customers pay them gladly.

New customers are finding you online every week, seeing you as the go-to alterations shop in town. Your fitting rooms are busier, your profits are stronger and the business feels more in control.

Instead of firefighting every day, you’re running systems that give you back your time.

And. When the day comes to move on, your shop isn’t just a job you leave behind, it’s a saleable asset worth six figures.

That’s what changes when you install Project Next Level.

Join Project Next Level
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More than advice, it’s a complete business operating system

Most shop owners try to grow by guessing, copying competitors, or piecing together free tips online. It’s frustrating, time consuming and rarely works.

Project Next Level means you don’t have to do that. It’s the proven operating system for clothing alterations and repairs shops … tested, documented, and ready to install in your business.

Inside you’ll find the exact blueprint to position your shop as the first choice in the area. Ideas around branding, pricing, productivity, gaining and keeping customers. Over 80 pages of actions and how to implement them.

“This isn’t theory. It’s practical, done-for-you, and built specifically for your type of business.”

A Peek Inside the Project Next Level System

I know it’s always good to see what you’re getting before you buy, especially when there’s so much noise and so little substance out there.

I’ve worked hard to ensure that is not what this is:

Here’s a quick look at what’s waiting for you inside Project Next Level. Every section is built from real-world experience and packed with ready to use tools, templates, and examples from successful clothing alterations shops across the UK.

Positioning & Pricing for Profit

Learn how to position your shop as the go-to in town, introduce clear, confidence-building pricing, and finally charge what your work is worth.

You’ll see the exact pricing grids and guarantee frameworks I used to raise average spend, where even a £5/hour improvement can add over £9,000 a year per seamstress straight to your bottom line.

Marketing That Actually Works

Forget complicated strategies. This shows you exactly how to attract a steady stream of new customers using simple, proven tactics that work in the real world. Includes step-by-step guidance for Google Business, social media, and in-store promotions.

Plus 50+ professional social graphics already done for you, complete with your logo, ready to post.

Systems & Service

Turn your day-to-day into a smoother, more consistent operation. From fitting room checklists and customer flow processes to productivity trackers and staff bonus frameworks, this section shows you how to raise standards and free up your time.

Growth & Saleability

Discover how to make your business more valuable and just as important sellable, whether you plan to sell it one day or simply want a stronger, easier to run operation.

Includes my Handover Protocol, the framework that lets your shop run without you — the key to building a truly saleable business.

Every part of the system is designed for one type of business — clothing alterations and repairs.

No fluff. No theory. Just real actions, strategies and tools that have already worked on UK high streets.

Yes — I’m Ready to Get Started
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Your Protected Territory, Your Unfair Advantage

Unlike generic business advice, Project Next Level includes powerful, localised marketing campaigns and branding strategies. To ensure these work with maximum impact, we grant an exclusive territory to each member.

This means:

• The 50+ social media graphics will be uniquely yours in your area.

• The promotional campaigns won't be diluted by a competitor running the same offer.

• Your shop will establish a distinct, authoritative identity that customers can't confuse with anyone else.

This exclusive approach protects your investment and ensures you become the definitive go-to alterations shop in your town.

A simple 3-step path to growth

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Think of Project Next Level as installing new software into your business. It turns confusion into clarity and chaos into systems.

Diagnose & Position

– Audit your pricing, branding, and shop set-up to uncover hidden profit.

Implement & Attract

– Switch on a marketing engine with ready-made ads, graphics, and customer scripts. Optimise your Google profile so customers find you first.

Systemise & Scale

– Install frameworks and checklists that free you from daily firefighting and prepare your business to sell for six figures.

Follow the steps. Apply the tools. See the difference.

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Choose the level of support that fits you

Every shop owner is different. Some like to work through things independently, others want guidance and accountability, and some prefer hands-on help. That’s why Project Next Level comes in three tiers:

Only a limited number of shops will be accepted for the Founder’s Launch pricing.

Level 1

Do It Yourself

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£487

£780

✔ Thrive & Prosper playbook + 80+ page Actions guide.

✔ Templates, checklists, and six-point guarantee framework.

✔ 50+ professional, editable social graphics.

Secure checkout powered by Shopify • All major cards accepted.

Founder’s Launch Price — limited to early adopters before testimonials go live.

Level 2

Done With You

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£1,387

£2187

✔ Everything in DIY.

✔ Introduction call – analysing the needs of your business & the areas to concentrate on.

✔ 10-week mentorship with bi-weekly live guidance and accountability.

✔ Direct access to me for feedback.

✔ Peer community of shop owners on the same journey.

Secure checkout powered by Shopify • All major cards accepted.

Guarantee: Do the work, follow the system, and if you don’t see measurable improvements, I’ll continue to support you until you do.

Level 3

One-to-One Accelerator

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£2,987

£3750

✔ Everything in Done With You.

✔ 1:1 mentoring and accountability.

✔ On-site shop visit with tailored action plan.

✔ Hands-on help implementing the system.

Secure checkout powered by Shopify • All major cards accepted.

Founder’s Launch Price — limited to early adopters before testimonials go live.

Flexible Payment Options

All Project Next Level tiers are eligible for interest-free instalments through Shop Pay.You’ll see the available options (including 3, 6, or 12 monthly payments) during checkout.No fees, no credit impact, and you still get instant access to the full programme.

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A Smart Investment — Not Just a Cost

Project Next Level isn’t a business expense, it’s a business development investment. Your accountant will probably tell you the same: this programme qualifies as a tax-deductible expense for marketing, training, or professional development.

That means the true cost to your business is actually lower in most cases, you’ll reclaim 19–25% of your investment through your corporation tax return.

So not only do you get the playbooks, templates and systems to grow your profit you effectively get part of it paid for by HMRC.

(Always confirm with your own accountant to ensure it applies to your business setup.)

Your success is guaranteed

I want this to feel completely safe for you. That’s why you get a dual guarantee:

A Guarantee That Matches Your Commitment

For Done With You & Accelerator Tiers: Your success is our shared mission. Do the work, follow the system, and if you don't see measurable improvements, we"ll continue to support, help and guide you until you do. A full support until you win guarantee.

For the Do It Yourself Tier: Project Next Level is designed for owners who take action. If at any point in your first 30 days you feel unsure, stuck, or not getting the traction you expected, simply get in touch. I’ll personally review where you are, help you course-correct, and point you toward the strategies that will make the biggest difference for your shop.

There are no refunds simply because this isn’t a generic online course — it’s a protected, territory-exclusive programme with real competitive advantage built in. But you are fully supported, and I won’t leave you to figure it out alone.

Still have questions?

Where are the case studies?

This is a founder’s launch, which is why you’re seeing early adopter pricing. The proof is in the system itself — the exact blueprint I built and used. That’s also why it comes with a full support until you win guarantee.

How quickly will I see results?”

Well that does depend on how quickly you implement the strategies. I’d expect owners to see confidence improvements immediately after implementing the positioning strategies. Pricing will have an immediate impact upon putting in the framework. Customer attraction improvements typically show within 4-12 weeks. The full transformation to six-figure positioning takes 10 - 20 months with consistent implementation.

What if I’m too busy?

That’s exactly why this exists. The system cuts out wasted time and focuses only on high-value actions.

Will this work for a small shop?

Yes. It’s built specifically for independent alterations shops, whether you’re working solo or with a small team.

Do I need to be good with tech?

Not at all. Everything is step-by-step, with clear instructions and simple templates. If I can do it, trust me, you can.

What if I’ve tried other business improvement programmes before with limited success?

Most business programmes are generic. Project Next Level is specifically for UK alterations and repair shops, using strategies I actually used to build and sell my own six-figure shop. It's not theory—it's proven, practical methods designed for your exact industry.

Is there extra money to pay?

Not to me. You have everything in the PNL package to succeed. Level 2 & 3 where I provide support, guidance and accountability are time limited, but the time is generous. If you want to continue my involvement we can make a deal.

There is outlay required on some of the actions. There is a detailed section around branding. If you want to brand your shop there are obvious refurb costs to that. Similarly if you want to send out a promotional leaflet. But there is plenty of effective and profitable actions in there around pricing, operational efficiencies, organic social media which don’t cost a thing.

I’m interested in branding my business do you have a brand?

Yes. I have created a brand called Alterology. This is on offer as a Franchise Light option. Including all the good things in a franchise and taking out all the bad things. It’s also significantly cheaper than a traditional franchise including the ongoing fees. A PDF dealing with this in detail is included in the package and it’s there if you want it.

The choice is yours

You can carry on working harder than your business pays you, hoping things improve. Or you can install a proven operating system that attracts better customers, lets you charge premium prices with confidence, and builds a business that works for you today — and is worth selling tomorrow.

You’ve built a business you can be proud of. Now let’s make it pay you what it’s worth.

“Early adopter pricing available for a limited launch period.”

Yes! I Want the Complete System